Blogs Don't Make Money

Wednesday, September 24, 2008

Do you agree with me that blogs don't make money? Some of you would say yes. Millions of you would say no (otherwise, why do I see so many advertisements on every other blog?).

Myth about making money
The truth is blogs can make money. But, there is no easy way out. Don't get trapped by the word "make money by blogging". Its not as simple as that. When I started off, I wrote a few posts and inserted Google AdSense ads at all possible locations and waited for people to click. It didn't happen.

On the right path
It took me nearly a year to realize that it is not easy to make money by blogging. For a while, I started to purely concentrate on my blogging and forget about making money with blogs. This is the period I started to get many backlinks and started to build up my reader base. I got good ranks on Google, Technorati and Alexa. My blog was as high as PR4 at one stage.

Never write sponsored reviews, unless you are John Chow
This is when I was swayed by sponsored reviews. I started to make some good money by writing sponsored reviews. There were lot of offers as my blog had a good ranking. Then, Google slapped the penalty for writing sponsored content. So, this blog went down to PR0. The sponsored content companies immediately stopped offering any good review opportunities to me. I realized that Google Page Rank is the king here. Even though everyone tries to play down Google's ranking system, they certainly have the say in your blog's success. I learnt a lesson the hard way.

How to make money?
So, here's my advice to newcomers (who has an intention to make money by blogging):
  1. Start off with a good and interesting topic to write about. It can be on car buying, advice on bikes, gardening, diabetes care or even on a celebrity. But, ensure that you write about the topic consistently. No point in writing about everything under the world.

  2. Get your blog indexed by Google. Please click here to find out how you can get indexed and rank #1 in Google

  3. Get backlinks from blogs with similar content/ from your own niche. Please click here to read why links are important.

  4. Once you have few posts, include Google AdSense advertisements. If you are going to use AdSense, do not join in any traffic building networks. It doesn't help. These networks will increase your traffic, but will reduce your Click Through Rate (CTR) and eventually your earnings per click.

  5. Concentrate on specific keywords and improve on your Search Engine Page Ranking. Please click here to read how to write your content for search engines.

  6. If you are making money already, then it's fine. If not, try to change the location of your ads or change the colour of your links. Experiment and see whether you have any improvement in the clicks

  7. If you still don't get clicks and your CTR lies below 2% mark, it's time to consider other modes of advertising. I suggest Project Wonderful at this point of time. Project Wonderful is based on "cost per day" advertisements compared to "cost per click" approach by Adsense. I have started using this recently and looks good so far. If you start using Project Wonderful, then probably you can look at improving your traffic through networks like Entrecard.

  8. Sponsored Reviews are good for short term benefits. Do not use them if you have an intention to stay in the blogging world for a longer period

I have touched on few controversial issues above and certainly there will be views that are for and against them. Feel free to share your views. Please subscribe to my feed if you like this post


blankPixels September 29, 2008 at 11:45 PM  

I enjoyed this post. I am new at this making money online thing. I am experimenting on different things but I can't really put my finger on one topic. I just recently got my AdSense application approved and I can say that I have a longgggggg journey ahead of me before I earn anything from it.

THanks for the tips. Fave!

Manick September 30, 2008 at 2:13 AM  

Hi blankPixels,

Thanks for your comments. Yes, it is difficult to earn money online. But, NOT impossible. Give a try. My wishes for your success.

Blogging For Novice September 30, 2008 at 3:37 AM  

I can't agree more on "Never write sponsored reviews, unless you are John Chow". This is very true and I have experience this myself. I lost my personal blog PR since I involved in paid posts.

Manick September 30, 2008 at 5:00 AM  

Hi Blogging for Novice,

The attraction from sponsored posts are too good to resist for beginners. Once you burn your hands, you know what it is. Thanks for your comment.

letsbeauty November 8, 2008 at 7:52 PM  

do u realy think the blog cannot make money??

Manick November 9, 2008 at 7:40 PM  

Hi "letsbeauty",

No, you CAN make money. But, it is not as EASY as some people claim over the net. You need to work hard, show patience and work to a plan to achieve your goals. Thanks for your comments.

techniqueal t. November 16, 2008 at 3:53 AM  

excellent tips and advice! i learned a lot of things from this post as i was considering to venture on being a problogger.

this entry is very helpful. thanks for sharing this!

Manick November 16, 2008 at 9:00 PM  

Hi Techniqueal,

Thanks for your comments. I am glad that you find the post useful.

Nico December 5, 2008 at 1:45 PM  

Very true, a blog can make money, but it's far from a get-rich-quick way. You'll have to work long and hard to build your blog. When you finally have some decent traffic, I think AdSense isn't the best way to monetize your blog, but you can always give it a try. Affiliate links are probably better though.

Manick December 9, 2008 at 9:03 PM  

Hi Nico,

Yes, you cannot become rich overnight by blogging. If you plan your blog properly and target the right niche and keywords, Adsense is a good way to make money. It needs patience, hardwork and regular research. Thanks.

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