Type of Traffic Determines Adsense Success

Thursday, July 30, 2009

In my earlier post, while replying to Sandy’s comments, I told you that I don’t use Adsense in this blog. In spite of me supporting Google’s Adsense regularly in my posts, why I don’t use it here? I thought I should explain to clarify the doubts that might have cropped up in you.

I have three main reasons for not using Adsense on this blog:

(1) I primarily get traffic from social networking sites

(2) This blog deals with topics with other bloggers as the target audience. The topics generally revolve around blogging tips and make money online.

(3) The poor performing Adsense ads on this blog affected the performance of Adsense ads on my other blogs

How does type of traffic affect Adsense income?
The traffic to any blog generally falls under two major categories, traffic from social networks and traffic from search engines. Likewise, blogs can also be classified into blogs with primarily social traffic and blogs with primarily search engine traffic.

Please take note that Google Adsense does not perform well on blogs with traffic primarily from social networks. This might be one major reason why bloggers like John Chow, Darren Rowse and the likes have not been using Adsense on their blogs. Even though you get huge traffic through social networks, it is not going to convert into clicks. Even if it does, it is not going to produce good returns for you.

Blogging Niche
If you see advertisements related to blogging from Google on your Adsense block, it means you are not doing well as far as Google is concerned. So, the scenario gets worse if your blog itself is on blogging niche. It might look like you are getting targeted ads. Of course, I am blogging about blogs and I should expect ads related to blogging, right? But, Google will still pay you very minimal rates per click. So, it is a proven fact that blogging niche does not perform well with Google Adsense.

One poor performing blog affects the entire network
If you have many blogs under your Adsense account, then you need to watch the performance of each of your blogs closely. Google has a peculiar way of degrading blogs, called “Smart Pricing”. If one of your blog performs badly, then all your blogs will be slapped a kind of penalty and the returns from well performing blogs will start to dwindle. So, if you notice a blog with poor performance, immediately remove the Adsense ads from that blog. This will help in getting good returns from your other blogs. It is a good idea to regularly test all your Adsense blogs for smart pricing.

Conclusion
So, the above reasons summarize my decision not to use Adsense on this particular blog. But, I have other blogs where I still use Adsense and they perform particularly well. Hope that clarifies my support for Google Adsense and still not using it here in this blog. Please subscribe to my feed if you like this post

18 comments:

Sandy August 1, 2009 at 11:39 AM  

Ok....I follow your logic about blogging about blogging and having ads about blogging. I didn't know all blogs were related, thought each was analyzed on it's on.

I have 3 blogger blogs. One is a charity knit and crochet to benefit the homeless. I had adsense on it until about 2 wks ago. I deleted it because I never got clicks. So, I'm sorta with ya; it seemed my ads never changed; they weren't good ads in that mostly they were a page like an index list. They were hats, scarves, and not much more than that. Since my visitors to that blog were mostly fellow knitters and crocheters who helped me by making and donating it seemed pointless. They weren't going to click on an ad for a hat...most have adsense on their own blogs as well.

My oldest blog is more of a personal blog, though it's changed alot over the last several years, so ads vary quite a bit there based on my particular post. I rather liked this, thinking it was variety and not the same thing over and over; though it's not really producing either.

My newest blog is my travel blog. The one connected to EC. It gets more visitors, adsense is there, producing minimally. I have joined directories, social networks as I keep reading get your name out there everywhere, get the links etc. But, how does one build traffic through search engines without being involved in social networks to become known? I see tons of blogs with 20-30 badges of the stuff they belong to. I hear people saying they're making money, so....I'm confused and frustrated.

I seem to rank well in multiple areas; but the clicks on slow.

Sorry this is so long,
Sandy
Would love you to swing by and see what you think, thanks

Emm August 2, 2009 at 1:44 AM  

You have an excellent blog, good cntent and brilliant layout. Really glad I found you (through Adgitize).

martha August 14, 2009 at 3:55 AM  

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Susan

http://3128proxy.com

vicy August 26, 2009 at 12:08 AM  

Hi!!Blog hopping here..Hope you can drop by on my page too. God Bless!!

Eric : BlogDeManila : Philippine Blog September 1, 2009 at 11:11 PM  

I'm not using Adsense too on my blog for the same reasons. Bloggers are blind when it comes to blog for bloggers. ;)

Manick September 2, 2009 at 5:03 PM  

Sandy: Sorry for the late reply. It is true that Google considers all the blogs under your account together. So, even if one of your blogs is performing badly, it is going to affect the earnings of your network.

Blogs with varied content may not get well on search engines. For search engines, you need to choose your niche and then slowly gain authority over this topic/ keyword and followed by related keywords. Ranking well on search engines depends on the competition. If you can do well, you should be able to move up. But, choose a topic that has relatively less competition, but produces good search volume. It might be difficult to rank for topics like insurance or credit.

But, you should be able to rank well for “Travel” or related long tail keywords. For example, when I searched for “Traveling suitcase”, your blog appears on Page 1 in Google. You are ranking well because this keyword appears in your URL, your blog title and probably you have few incoming links with this keyword as anchor text.

Getting fewer clicks is a difficult area to address. The only way is to rearrange your elements. I personally feel that you have not placed the Adsense ads at the right place and they are not attractive enough to get clicks. Look at my earlier post titled “Keep it simple for Adsense Success” where I had shown an example for how to place Adsense ad. You may try that and see whether it works for you.

Another advice is changing your settings in Blogger to display just one post per page. This will help to get targeted ads from Google.

My last piece of advice, never get frustrated. Keep trying and you will strike the pot of gold one day. There is no right or wrong in blogging. It is only a question of whether it suits your blog or not.

Emm & Martha: Thanks for your comments. I am glad that you liked this blog and the contents.

Vicy: I think I am dropping regularly on your blog. Thanks.

Eric: Yes, I read your post couple of weeks ago. I was lazy to comment. Thanks for dropping by and leaving your comments here.

SANDY September 4, 2009 at 7:06 AM  

Popped in to say thanks for placing my advert, it's appreciated. I didn't realize you had answered my question. Expected you to visit my blog with answers. But, having it here probably helps others with similar questions.

So, maybe whistle next time, so I know to come back and look. lol

So, if I understood everything above, my personal page is probably dragging down my travel page? It would be wise to delete adsense there. I've not looked at my account in awhile, believe I'll do that. Probably best to make one change at a time? So I can see what changes..if anything?

Changing placement for ads, I've done a few times; but will look at your post about that.

Can you explain further how 1 post per page helps the target of ads? I did change my settings at one point to reduce the number of posts to load on first page to help with loading time.

Thanks, looking forward to your futher thoughts.

Sandy
Have a good wkend, do swing by for a visit. Welcome mats always out.

tagskie September 29, 2009 at 1:30 PM  

hi.. just dropping by here... have a nice day! http://kantahanan.blogspot.com/

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Download Free CSS Templates October 7, 2009 at 9:22 AM  

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hanum November 20, 2009 at 1:58 AM  

I don't either use Google Adsense on my blog. I don't like it ;)

Caleb January 12, 2010 at 12:20 PM  

Most beginning marketers fail to realize this, but one way to avoid garnering a highly specific type of traffic is to have a site that can receive general traffic and is already optimized for Adsense..

FreeMoneyMaker June 7, 2010 at 7:05 AM  

hi manick hw are you? I have a curiosity to know about google adsense.More than years ago my adsense account was terminated due to fraudulent activity.Anyway I was trying to setup new account but google said that they are giving permission whose ,who have own domain.Is it right?

Manick June 15, 2010 at 10:42 PM  

Hi Free Money Maker,

I am not sure whether I understand you correctly. It is not necessary to have you own domain to sign up for Google Adsense. You can use it on Blogger or any other free domain. I don't think Google restricts this.

Don't be taken by those people saying you need your own domain to grow. I have seen many bloggers making money on Blogger silently. I love Blogger and I have many other blogs that displays Adsense; all these are on Blogger platform only.

online education June 8, 2011 at 9:52 PM  

Adsense traffic always play a major role.

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