Keep it Simple for Adsense Success
Wednesday, June 17, 2009
The success of Adsense relies on the simplicity of your blog. If you want to make money with Adsense, then keep it simple. I will get down to the details below.
Bad Placement of Google Adsense
I visit lot of blogs that have too many advertisements distracting the reader's attention. I can understand their eagerness in maximizing the available space. But, Adsense is not about maximizing your advertising space. You need to use the space intelligently and place the advertisements strategically. I will show you an example which I feel is not the right way of using Adsense. (Note: This is an example and if it resembles any existing blog, it is by coincidence and not intentional.)
Look at how the 125 by 125 advertisements are distracting the attention away from Adsense ads. If you are good at probability, work out what is the probability of someone clicking on the Adsense ad.
All Adsense or No Adsense
Let me tell you something. If you are using Adsense on a blog, do not put any other advertisement on this blog. If you want to put other advertisements on your blog, then do not use Adsense. As simple as that. You may ask why. Google does not prevent us from displaying other advertisements. True. But, from my experience, you cannot make money with Adsense if you concentrate on other advertisements too. You are splitting your visitors between your different ad networks. This means that your CTR is pretty low as far as Google is concerned and it will reduce your earnings.
The problem here is getting the attention of the reader to your advertisement and getting him/ her to click. Just think about it. Do you want your reader to click on an Adsense ad that brings you $1 or even 25 cents per click or you want him to leave the site clicking on a Project Wonderful ad that fetches you 0.01$ per day?. I am not trying to compare advertising networks nor I am concluding which is more profitable for the blogger. The idea is whichever you choose to go, you should do the right thing.
Good Placement of Adsense
I will you show a good display of Adsense ads in the following example.
Look at how the 468x60 Adsense ad is neatly arranged on top of the post and a 160x600 ad runs all along the height of the post. If a reader gets bored with the content of the post, the first thing he/ she will do is to click on the Adsense ad. There is nothing distracting the reader from not doing so. The picture below shows how the ending of the post can help you.
Look how nicely a big rectangle ad is placed at the end of the post. If the reader completes reading the post and still unable to get the information he/ she wants, they are most likely to click on the ad below.
Ideal Layout for Adsense blogs
In all my Adsense blogs, I like to have a 468x60 ad at the top of the post, a 160x600 ad running along the right side of the post and a 336x280 or 300x250 ad at the bottom of the post. This type of placement has worked wonders for me. This has increased the Click Through Rate. I won't confirm that this is the best combination, you may have to try it out yourself and find the ideal combination for your blog. But, generally, this is a good combination.
Conclusion: Keep it Simple
To conclude, keep your blog as simple as possible to make money with Adsense. Minimize the number of outgoing links; do not use any other advertisements other than Adsense; do not cramp your blog with information that distracts the reader like your blog statistics or page rank or subscribe button.
Finally, will I get good earnings from the click after doing all these? I don't know. That's a completely different topic. This post has concentrated mainly on improving your click-through rate and not on your earnings. Please subscribe to my feed if you like this post
Bad Placement of Google Adsense
I visit lot of blogs that have too many advertisements distracting the reader's attention. I can understand their eagerness in maximizing the available space. But, Adsense is not about maximizing your advertising space. You need to use the space intelligently and place the advertisements strategically. I will show you an example which I feel is not the right way of using Adsense. (Note: This is an example and if it resembles any existing blog, it is by coincidence and not intentional.)
Look at how the 125 by 125 advertisements are distracting the attention away from Adsense ads. If you are good at probability, work out what is the probability of someone clicking on the Adsense ad.
All Adsense or No Adsense
Let me tell you something. If you are using Adsense on a blog, do not put any other advertisement on this blog. If you want to put other advertisements on your blog, then do not use Adsense. As simple as that. You may ask why. Google does not prevent us from displaying other advertisements. True. But, from my experience, you cannot make money with Adsense if you concentrate on other advertisements too. You are splitting your visitors between your different ad networks. This means that your CTR is pretty low as far as Google is concerned and it will reduce your earnings.
The problem here is getting the attention of the reader to your advertisement and getting him/ her to click. Just think about it. Do you want your reader to click on an Adsense ad that brings you $1 or even 25 cents per click or you want him to leave the site clicking on a Project Wonderful ad that fetches you 0.01$ per day?. I am not trying to compare advertising networks nor I am concluding which is more profitable for the blogger. The idea is whichever you choose to go, you should do the right thing.
Good Placement of Adsense
I will you show a good display of Adsense ads in the following example.
Look at how the 468x60 Adsense ad is neatly arranged on top of the post and a 160x600 ad runs all along the height of the post. If a reader gets bored with the content of the post, the first thing he/ she will do is to click on the Adsense ad. There is nothing distracting the reader from not doing so. The picture below shows how the ending of the post can help you.
Look how nicely a big rectangle ad is placed at the end of the post. If the reader completes reading the post and still unable to get the information he/ she wants, they are most likely to click on the ad below.
Ideal Layout for Adsense blogs
In all my Adsense blogs, I like to have a 468x60 ad at the top of the post, a 160x600 ad running along the right side of the post and a 336x280 or 300x250 ad at the bottom of the post. This type of placement has worked wonders for me. This has increased the Click Through Rate. I won't confirm that this is the best combination, you may have to try it out yourself and find the ideal combination for your blog. But, generally, this is a good combination.
Conclusion: Keep it Simple
To conclude, keep your blog as simple as possible to make money with Adsense. Minimize the number of outgoing links; do not use any other advertisements other than Adsense; do not cramp your blog with information that distracts the reader like your blog statistics or page rank or subscribe button.
Finally, will I get good earnings from the click after doing all these? I don't know. That's a completely different topic. This post has concentrated mainly on improving your click-through rate and not on your earnings. Please subscribe to my feed if you like this post
13 comments:
Great informations,Hope I can increase my CTR
Good information dude!
CH: If you understand how Adsense works, certainly you can increase your CTR. Thanks.
Dr. Internet: Thanks for your comments.
hi can we exchange links?
if interested add my blog to your blogroll and i will add your blog as soon as possible
my blog
Title:-Techsense
URL:-http://itstechsense.blogspot.com
looks like i need to re-arrange to blog to remove others ads network. Hope can get more adsense clicks.
Hi Ong,
I just visited your blog. I have a suggestion; keep only one post per page. This will help in getting relevant ads from Google and targeted visitors to the ads. By having targeted visitors, you could improve your earnings per click. Thanks.
Hi can you insert my blog link in your site in return i will add your.
My blog link :
http://bloggertipandtrick.blogspot.com/
Please reply as soon as you can,
http://bloggertipandtrick.blogspot.com/2009/01/contact-me.html
Thank you.
i am unable to create an adsense account.. google keeps giving me the pagetype error. :(
"Blogger Tips and Tricks": I have sent a message to you using the contact form on your blog. Please get back to me. Thanks.
Abhinav Rastogi: I am not sure what the problem is. Are you trying to sign up with Adsense within your Blogger account. If so, may be you try to sign up directly at Adsense web site. Once you have created an account, then you try to use Adsense within Blogger. Thanks.
You don't see to practice what you preach...in that you say keep it simple and don't distract readers with subscriptions; but right in your post you say if you want more information to subscribe?
I'm not doing well with adsense, but everything I read say join join join, subscribe etc. Get your name in directories, get links out there. You post is the first I've seen that says do adsense and nothing else, so I wonder about it. Just really not sure what to make of it.
Sandy
Sandy,
Thanks for your comments. I have written a post to address your comments. Please read the post "Do I follow what I say?". Hope you get a better picture.
Forgot I had read this before, but now re-reading it brings me to another question. lol Sorry, this is how I learn. I see the logic here and have used some of this in my blog. I have the ad on the side, and at the end of the post. But, in order to place on top I have to many. In the template when you select locations, you get one beneath associated with one on the side; but you get up to 3 beneath I think. I mean beneath each of 3 posts...which then gives you too many to adde one to the top. How do I accomplish that?
I think the logic behind your suggestions makes very good sense to me. We don't want to clutter our blogs but at the same time we want to make a little change with some ads. By placing them in an orderly manner this will enhance our CTR. Thanks!
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